Guardian unveils new look for first time in 13 years

News masthead The Guardian has redesigned its masthead and tweaked its logo for the first time since 2005.

The redesign – which will roll out across its UK print title and its global digital properties including The Guardian Australia – comes just over a month after Guardian editor Katharine Viner revealed the UK newspaper would shift from a Berliner format to tabloid from January 15, in an attempt to cut production costs.

As part of the revamp, The Guardian has updated its colour scheme, removing the blue and white and replacing it with more ‘striking’ colours to surround sections such as news, opinion, sport, arts and lifestyle. Colours include orange, pink and blue.

But the logo is less colourful. Viner teased the new look on her Twitter account:

A new font – known as ‘Guardian Headline’ – has also been created for the redesign. It was made in collaboration with design agency Commercial Type. The new font will appear in headlines but the text font will remain the same, with slight changes to font size, line spacing and typesetting. It aims to be ‘simple, confident and impactful’.

Alex Breuer, executive creative director, at Guardian News & media said readability was a key component of the redesign.

“With a more flexible page layout in print and online and enhanced use of photographic journalism and graphics, our new design is simple, confident and stylish – providing readers with the best possible experience across all our platforms,” Breuer said in a statement.

“The new design has readability at its heart, with a new headline font and a new colour palette as core elements.  At the forefront is the bold new masthead, which represents The Guardian’s place and purpose in today’s turbulent news agenda.”

The Guardian Australia website, which will be refreshed at 5pm today

According to The Guardian, the changes aim to reflect the publisher’s representation for ‘serious, trusted journalism’.

Viner, editor-in-chief of Guardian News & Media – and previously the launch editor of The Guardian Australia – said the move to a tabloid format in the UK was an opportunity to redesign the website and Guardian applications.

The new website, which launched just after 5pm (AEST) today

“Since we announced our plans to change format seven months ago, it’s been an exhilarating period of creativity, imagination and focus, and I’m thrilled with the result: a new paper that feels bold, striking and beautiful, and still unmistakably The Guardian. It has also been a fantastic opportunity to redesign our website and apps.  The new Guardian will be a space for big ideas, for debate, for clear thinking and new perspectives,” Viner said.

Lenore Taylor, editor at Guardian Australia echoed Viner’s comments: “Our commitment to high-quality independent journalism and to reporting important Australian stories remains the same.”

The Guardian Australia will be updated to reflect the new design at 5pm eastern.


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