Guerilla marketing guru Jay Conrad Levinson to speak in Australia

Jay Conrad Levinson, the man credited with inventing the term guerilla marketing, is to make his first public appearance in Australia.  

The announcement:

One of the most influential figures in marketing history, the brilliant Jay Conrad Levinson,will be visiting Australia for his first‐ever public appearance. Jay is the author of the biggest selling marketing series of all time. His ‘Guerrilla Marketing’ books have sold over 21 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 62 languages and are required reading at almost every major business school across the globe.

Jay is a marketing legend and responsible for many of the world’s best‐known marketing campaigns including the Marlboro Man, which is regarded as one of the most successful ad campaigns in history. As a lecturer at University of California in Berkeley in the 1980’s, he taught and influenced many of the biggest thinkers in business today, such as the founders of billion dollar companies like Apple, Microsoft and Oracle.

Jay will be joined by Media and Communications Mastermind, Joel Roberts, one of the leading media consultants in the business. Also in Australia for his first public appearance, his clients range from major publishers and best‐ selling authors, such as Jack Canfield (Chicken Soup from the Soul) and Stephen Covey (The Seven Habits of Highly Effective People). Joel a former prime talk show host on KABC Radio, now consults to many Fortune 100 companies to help them harness the power of the media.

They will make their appearance at Universal Events’ (www.universalevents.com.au) complimentary ‘Wealth From Marketing’ one‐day seminars. These once‐in‐a‐lifetime events will provide Australian business owners and entrepreneurs with expert advice on how to make more money and reach more customers using low‐cost, high‐impact marketing strategies.

Also appearing will be Brad Fallon, the world’s number one SEO expert, who is known for creating multi‐million dollar online businesses. He is co‐founder of Stompernet, a leading ebusiness training company that set a record in 2003 for online sales of $12 million in justone day.

The fourth speaker will be Joint Venture Specialist Kerwin Rae, author of ‘The Entrepreneurial Apprentice’ training system and co‐author of ‘Secrets of Marketing Experts Exposed’.

The fundamentals that attendees can expect to take away include:

  • Simple, easy to use tactics to double profits
  • The secrets to Guerrilla Marketing and how to turn them into cash
  • Understanding the psychology of influence and using it to win customers and
  • increase sales
  • How to get your message heard in today’s media environment
  • Tools to make millions through joint ventures
  • How to get top search engine rankings

Source: Universal Events press release


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