Guerrilla installation takes over Melbourne to promote The Weeknd’s Aussie tour
A spectacular guerrilla installation has taken over Melbourne’s historic Nylex Plastics Factory to promote The Weeknd’s newly-announced Australian tour.
Earlier this week, the Canadian singer announced he is heading down under for the first time since 2017 after cancelling his last Australian tour, with the After Hours Til Dawn global stadium tour to start in October.
The campaign experience began at twilight with cryptic messages like ‘Everything Will Fade‘ and ‘The End Is Near‘ appearing through 3D-mapped projections.
