‘The C-HR wasn’t just inspired by a diamond, it became one’: Toyota launches new range with Millie Savage

Car manufacturer Toyota has teamed up with luxury jewellery designer Millie Savage to launch its C-HR Diamond Collection.

Inspired by the angular lines of a diamond, the new campaign is supported by PR, OOH, digital and social, alongside in-dealership activity, brought to life via independent agency HERO.

In a first-of-its-kind collection, the team created lab-grown diamonds using different parts of the vehicle, with the process depicted in the campaign.