Guinness and Thinkerbell launch OOH St Patrick’s Day countdown
Guinness has launched a new out-of-home countdown to St Patrick’s Day this weekend, via Thinkerbell.
The announcement:
In anticipation of St Patrick’s Day, Guinness has launched new OOH work which counts down to the celebration this Sunday. The iconic dark stout takes on a new form to illustrate the number of sleeps left for punters.
Albertus Lombard, Lion Brand Director of premium beer, said “St Patrick’s Day is a big deal for Guinness-loving and beer drinkers everywhere. It deserves its own countdown to the big day. It’s a little like counting down the sleeps till Christmas.”.
With 2.4 million pints of the iconic Irish stout to be consumed in Australia in the lead up to and on St Patrick’s Day, the countdown is on.
The creative will be supported across social and OOH across NSW and VIC.
Credits:
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM & Reprise Digital
Source: Thinkerbell
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