Gumtree appoints director of advertising, Shannon Fitzpatrick
Gumtree has hired a new director of advertising, Shannon Fitzpatrick.
Fitzpatrick will lead a team of salespeople and analysts to deliver brand solutions for Gumtree’s clients and lead the strategic direction of its programmatic advertising.
Shannon Fitzpatrick joins from Domain
Fitzpatrick said of his appointment: “What attracted me to the role is the fact that Gumtree is a beloved brand that connects its 7m monthly users locally as they browse, buy and sell through the site. Through our world-class technology, we have access to data that allows us to identify intent and personas through custom segmentation, so we can create audience driven solutions across our display, native and rich media product suite.
“I am excited by what we can do in this new era of marketing and advertising where first-party data is opening up brand new opportunities for partnership. I look forward to taking Gumtree Media to the next level by bringing new audience and native-led solutions to life for our clients.”
Previously, Fitzpatrick was the director of programmatic and ad-tech at Domain. He spent almost five years at the business, joining from Adstream. Fitzpatrick has also held roles at News Corp Australia and Bauer Media.
Gumtree’s programmatic marketplace launched in 2016, investing in DMP, programmatic advertising capabilities and first-party data. Gumtree Media said that Fitzpatrick’s appointment was critical given the increasing demand for its services in response to COVID-19.
Mark Kehoe, managing director of Gumtree Australia said: “We are excited to have Shannon join the leadership team as his extensive experience will be critical to the continued success and power of Gumtree Media. In addition to being an expert in his field, Shannon is also a passionate advocate for developing talent and creating a strong team culture, and I am confident his leadership will contribute significantly to the success of the team and our clients.
“At a time when Australians are turning to ecommerce, Shannon will bring fresh thinking and new strategies to take advantage of these trends for our clients.”
In April, the ACCC grated approval for Gumtree to acquire Cox Media, the parent company of Carsguide and Autotrader.
