The Gunn Report releases study on how to win awards in Print and Outdoor

Alex Hayes

August 29, 2014 4:47

The Gunn Report has released a study on how advertisers and agency creatives can produce award-winning print and outdoor advertising, traditionally the awards categories most prone to scam – work created purely to win awards.

The study from the company which provides global rankings of creative networks based on awards won, called ‘The Power of Print’, singles out 13 different techniques that have proved the most successful at awards shows such as the Cannes Lions, Spikes Asia and the Clio Awards.

The research features 1,028 award-winning campaigns from around the world – an average of 50 of the highest ranked ads per year from 1999 to 2013.

The categories include ‘Exaggerated graphic for the need’, ‘Tell a story’, ‘Media-driven idea’ and ‘Borrowed thought/parody’.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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