Restaurant chain Urban Purveyor Group launches Oktoberfest in September

August 29, 2014 3:52

Restaurant chain the Urban Purveyor Group (UPG) is kicking off their Oktoberfest celebrations in September with a tongue in cheek campaign aimed at telling the “true story” of Oktoberfest.

The campaign, created by Channel Zero, is built around the idea that Australians are unaware Oktoberfest starts in September.

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Marketing Director, Daniel Hopkirk said: “The idea behind this year’s Oktoberfest campaign was to remind consumers of the sense of fun that Bavarian Bier Café, Löwenbräu Keller, and now Munich Brauhaus carry as the leaders in everything Oktoberfest.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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Restaurant chain Urban Purveyor Group launches Oktoberfest in September

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