GWM gears up for new model’s Australia launch via The Hallway
Automotive brand GWM has launched a new campaign to support the arrival of the GWM Tank 300 to the Australian market, via its creative agency The Hallway.
The 30-second spot dramatises the frenetic nature of our daily lives, contrasted against the purity of the Tank 300 driving experience.
The work will launch across TV, online, social, digital, mobile and OOH.
Steve Maciver, head of marketing and communications at GWM, said: “We’re extremely pleased with this campaign. Tank 300 is our most exciting product launch to date. And so is this campaign.
“The journey of creating this work reinforced the strength of our partnership with The Hallway.
“It’s a wonderful collaboration that is taking our brand to the next level in Australia and New Zealand, driving record sales on an almost monthly basis.”
Jules Hall, CEO of The Hallway, said: “We’re delighted with the way we have been able to work with the GWM local and global teams to evolve the brand in Australia and New Zealand over the past 18 months.
“This latest piece of work continues that trajectory, most certainly assisted by having an awesome vehicle to promote in the Tank 300.”
Credits
Client: GWM
Creative: The Hallway
Production Company: Good Oil
Director: Tom Campbell
Producer: Catherine Warner
EP: Sam Long
DOP: James Brown
Editor: Steward Arnott
Sound: Sonar
Media: Nunn Media
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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