Hahn Superdry, James Boag and James Squire pitch creative

HahbnLion Co has put major beer brands James Boag, Hahn Superdry and James Squire creative accounts up for pitch, Mumbrella can reveal.

A Lion Co spokesperson confirmed the pitch, saying: “We are currently undertaking a review of creative agencies for the James Boag’s, Hahn and James Squire trademarks.

“We are operating in an increasingly competitive market and it’s important that we have truly innovative marketing that engages our drinkers across all touch points.  So we think it’s a good time to review our creative approach, and a pitch process is currently underway.”

It follows Hahn appointing Whybin\TBWA in July last year, with the account moving from Publicis Mojo. The agency worked on a 30 second ad that features two men in the pub who question how the beer can be both ‘dry’ and ‘wet’. Whybin\TBWA is not involved in the pitch.

Publicis Mojo currently handles James Boag and James Squire, but it is unclear if the agency is participating in the pitch process.

Whybin’s work for Hahn:

Mojo’s work for Hahn included the Super In, Super Out spot which picked up a Cannes Lions gold in film in 2012, and a campaign that featured staff using hidden cameras to do market research into what beer drinkers want.

In August, Hahn launched Hahn Jumpstart which aimed to give entrepreneurs the chance to bring their ideas to life through a program that will reward the most innovative blueprint with a $20,000 windfall.

Publicis Mojo’s work for Hahn:


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