Hahn Super Dry kicks off lucky bottle promo with a difference

Hahn Super Dry will on Monday launch a promotion involving mobile phones hidden in its bottles and cans which the finder will be able to use to phone a concierge to organise a $20,000 night out.

The campaign for the Lion Nathan brand – created by Momentum Worldwide – involves special bottles and cans which will feel and weight the same until they are opened.

The winner will be helicoptered on a big night out with their mates.

The Tv campaign is backed by online, point of sale, radio and out of home advertising.

A 30 second Super Your Night promotional TVC will air from January 24 on free to air and digital channels. The TV campaign will be brought to life through the brand website and Facebook page and supported by an extensive below-the-line campaign – including a national promotion for bars and nightclubs, exclusive promotions for bottle shops, innovative POS, radio ads and bathroom media.


  • Project – Hahn Super Dry – ‘Super Your Night’ Integrated Campaign
  • Client – Lion Nathan
  • Creative agency – Momentum Worldwide (Australia)
  • Media agency – Opti
  • ECD – Phil Watson
  • Art Director – Elle Crozier
  • Copywriter – Dan O’Connell
  • Director – Matt Kamen
  • Art Director – Kat Mercer
  • Production – PhotoPlay
  • Exposure – Momentum Worldwide (Australia)

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