Hahn Super Dry releases first campaign work by Whybin\TBWA
A new TV ad for Hahn Super Dry is the first work created by Whybin\TBWA since they won the creative account in July.
The 30 second ad features two men in the pub who question how the beer can be both ‘dry’ and ‘wet’.
The Lion Co brand account was previously held by Publicis Mojo which launched a new campaign in March that featured footage of staff using hidden cameras to do market research into what beer drinkers want.
The Hahn Super Dry campaign follows the launch of Lion’s Tap King campaign with an ad by BMF featuring Lionel Richie sining his classic hit Hello from the back of a fridge.
How do you go from ‘Super goes in’ to this???
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Not really that funny and doesn’t make sense.
The Lionel Richie Tap King ad on the other hand is great and made me want to buy one of those thingos.
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They could have done so much more with the ‘keep it super’ idea they canned.
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This beer account bounces from agency to agency. And the work moves from very good to ullage. This I’m afraid will sell no beer and trouble no award juries.
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You’d think a beer ad would be any agency’s (wet) dream – funny, irreverent, big budget, captive audience. Sadly, this is none of those things. It almost sounds like a dull university lecture. I’m guessing too much client not enough creative, no?
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It’s quite shit really. And I’m sure Matty & Dave know it.
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You would hope that this is the result of a dopey client .. I mean the last stuff was bad enough but this is poo. The common denominator seems to be the person with the sign off
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Isn’t Super Dry’s schtick it’s low-carb and good for the beer belly? Trust me, you wouldn’t drink it otherwise.
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Too much focus on distracting items and not the product
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They didn’t go from Super Goes in to this, there was a bunch of other stuff in between.
And looking at it – about a Million dollars difference in production budget.
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I am so confused with what the hell this brand is trying to tell me they are….
Where does it fit – low carb beer, dry, wet what? I don’t get it.
This brand needs to seriously find and establish itself before it gets washed away…particularly in the Melbourne market where we don’t even know what kind of beer this is!!
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