Hahn Super Dry releases first campaign work by Whybin\TBWA

A new TV ad for Hahn Super Dry is the first work created by Whybin\TBWA since they won the creative account in July.

The 30 second ad features two men in the pub who question how the beer can be both ‘dry’ and ‘wet’.

The Lion Co brand account was previously held by Publicis Mojo which launched a new campaign in March that featured footage of staff using hidden cameras to do market research into what beer drinkers want.

The Hahn Super Dry campaign follows the launch of Lion’s  Tap King campaign with an ad by BMF featuring Lionel Richie sining his classic hit Hello from the back of a fridge.


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