Hallmark deploys puppies dressed as posties to promote new app

Hallmark is promoting its HelloYou:) app with a campaign which will see puppies taking on the role of posties.

Developed by Naked Communications, the campaign aims to showcase how the app is meant to make the process of sending personalised greeting cards easier by connecting smartphones to real-world mailboxes.

Running for five weeks, the campaign is driven by digital, PR and social media with the HelloYou:) with real life puppies dressed in uniforms set to deliver some of the cards ordered from July 21 to August 8.


  • Hallmark Australia
  • Head of Brand: Estherina Daniel
  • Senior Brand Manager: Leanne Bilinski
  • Brand Manager: Lucy Cavanagh
  • Head of Digital: Merissa Hargreaves
  • Digital Channel Manager: Erin Bishop
  • Digital Coordinator: Ashlea Caygill
  • Naked Communications
  • CEO: Carl Ratcliff
  • Managing Director, Melbourne: Tom Ward
  • Creative Director: Tristan Graham
  • Creative Strategist: Craig Adams
  • Head of Design: Thomas Rennie
  • Strategy Director: Andrew Reeves
  • Account Manager: Sophie Gosper
  • Producer: Mark Bradley
  • Integrated Producer: Andy Day
  • Head of PR: Catherine Donnelly
  • Production/Post-Production
  • Production Company: C-KOL
  • Director: Jessie Oldfield & Adam Murfet
  • Producer: Elizabeth Rocka
  • Post Production: C-KOL
  • Editor: Dan Kerr
  • Sound: Production Alley
  • Music: Audio Network

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