Hamilton Island axes award-winning PR team
The award-winning PR consultant for Hamilton Island, Sophie Baker, has been made redundant after the upmarket travel destination deemed its internal public relations team to be an unnecessary expense. News of Baker’s redundancy emerged shortly after she was named PR Professional of the Year award at last week’s CommsCon Awards.
Baker, pictured left, was last week named PR professional of the year
Baker and Katie Cahill, were axed for “financial reasons”, with Baker telling Mumbrella she was “surprised” but “respected the business decision” of Hamilton Island Enterprises, which is owned by the Oatley family.
A third team member, Gemma Christie, is currently on maternity leave and has told Mumbrella in April she has not been contacted about redundancy.
i imagine all of Sefiani’s clients are looking over their shoulders…..
What a shame. Sophie and her team had been doing some fantastic and very creative work with social media. Please someone else snap up this lovely lady quickly.