Hangout with Mark Tutssel on the best campaigns at Cannes, the craft gap and Maccas

Mumbrella held a hangout with Mark Tutssel, chief creative officer of Leo Burnett Worldwide, to discuss campaigns, craft and creativity.

In the hangout Tutssel shares his views on some of the best campaigns at the festival this year, and what the elements are that make them so good, as well as why there is a loss of craft in some of the more traditional disciplines in the awards.

Campaigns referenced in the conversation:

Volvo: The Epic Split


Old Spice; Mom Song

HBO GO Awkward Makeout Scene

Bentley Burial:

BA: Magic of Outdoor

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