Three Grand Prix in Cyber Lions but only Bronze for Australia
Three Grand Prix were handed out in the Cyber category at Cannes today, but Australia could only muster nine Bronze Lions with the Remote Control Tourist campaign by ClemengerBBDO Melbourne picking up four of those.
Explaining the jury’s unusual decision to award multiple entries with the highest honour in the category Phil Thomas, the CEO of Cannes Lions, said: “In these complex times, to choose one overall winner is asking a lot of the jury. It’s not a compulsion [to award more than one Grand Prix], it’s up to the jury.”
Last year, the Cyber Lions were sub-divided into 39 categories, this year 56 categories were judged.
JWT’s I Touch Myself campaign for the Cancer Council picked up two Bronzes, while VML Sydney got three Bronzes, two for the Missing Person Pre-roll for the Federal Police and one for Rip Curl Search GPS.
