Happy Happy Foods appoints 10 Feet Tall for national launch
Plant-based beverage company Happy Happy Foods has appointed creative shop 10 Feet Tall as its agency of record.
This partnership aims to unleash the creative potential of Happy Happy Foods as it prepares for the national launch of its flagship product, Happy Happy Soy Boy, in Coles supermarkets across Australia this spring.
10 Feet Tall managing director Joseph Meseha said: “Happy Happy Foods’ commitment to creating a brand that’s so focused on responsibility and creativity resonates deeply with our philosophy of creativity that unlocks real business results.
“We’re eager to unlock incredible new creative pathways that will not only elevate the Happy Happy Soy Boy brand but also drive meaningful business results.”
Happy Happy Foods founder Lloyd Smith said partnering with 10 Feet Tall marks an exciting new chapter for the brand.
“Their strategic approach to unlocking creative potential aligns perfectly with our vision. We’re not just launching a product – we’re creating a movement that celebrates taste and purpose. 10 Feet Tall’s creative approach is exactly what we need to bring this vision to life.”
The national launch campaign will leverage 10 Feet Tall’s integration of creative, strategy and media, focusing on introducing Happy Happy Soy Boy to a broader audience while highlighting its popularity among baristas and its unique brand story.
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