Hort Innovation and Bastion win international award for Australian avocados campaign
Hort Innovation and Bastion have secured the International Marketing Campaign of the Year accolade at the Asia Fruit Awards for its Australian Avocados campaign.
The award highlights an extraordinary project that resonated across seven countries and engaged more than 30 retail chains throughout Asia Pacific and the Middle East, marking a significant impact with top avocado importers.
One of the campaign’s highlights was the involvement of Australian former international cricketer Brett Lee as the Australian Avocados brand ambassador in India.
Lee’s appeal in India helped significantly enhance the brand’s visibility in a key growth market. This comprehensive approach ensured Australian Avocados not only reached but also deeply connected with both trade partners and consumers.
Hort Innovation CEO Brett Fifield said: “Our mission was to bring the great taste, quality, and versatility of Australian avocados to consumers internationally. This achievement validates our efforts and fuels our passion to share the goodness of Australian avocados with the world.”
The campaign succeeded in boosting brand awareness and driving sales of Australian avocados, especially in new markets such as Japan, Thailand, India, and the GCC region.
Bastion Amplify managing director Rich Chapman said the award demonstrates both teams’ commitment to delivering impactful results that elevate Australian fruit on the global stage.
“By understanding the unique challenges and opportunities in each market, we were able to position Australian avocados as the premium choice for both trade partners and customers and we’re incredibly proud to see the campaign recognised on an international stage,” Chapman said.
Asiafruit Magazine editor John Hey added: “Avocados are an emerging category in several Asian markets, and the campaign also helped to educate trade and consumers about handling, ripening, preparation and recipe suggestions for local cuisine.”
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