Happy Soldiers sticks Virgin Money ad on the card
Sydney-based agency Happy Soldiers has unveiled its first work for foundation client Virgin Money.
Shot at Strickland House in Vaucluse, all of the costs associated with the ad including the 107 cast, 60 crew, props, costumes, director, music, camera hire and catering were all paid for on the Virgin Flyer Credit Card. All of the media for the ad was also put on the card.
The points accumulated on the card as a result will now be given away to consumers.
Credits:
- Agency – Happy Soldiers
- Client – Virgin Money
- Creative – Happy Soldiers
- Channel Planning – Happy Soldiers
- Strategic Planning – Happy Soldiers
- Account Management – Happy Soldiers
- Production Company – The Feds
- Director – Ben Lawrence
- Agency Producer – Helen Hendry
- Executive Producer – Michael Cook
- Music – Rafael May
- Post – The Editors
- Editor – Stuart Morley
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Nice work soldiers!!!
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Well done to John and all the crew @ HS. Looks great.
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Nice concept. Fresh Idea. Happy work yet again from the Soldiers.
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IP check on the first three comments please
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Great ad… terrible product that will probably be removed from the Australian market in 3 years like their other attempts.
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None of the above – I’m the first to give credit to ads that do things differently to the category and this tries very hard to do that.
However, it only really proves that you can buy things on the card and you get frequent flyer points. That’s not really anything new.
I think the Brand could have provided the opportunity to do something far more engaging.
Another ad about an ad in the fin services category – it’s very Comm Bank. But good try I guess.
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Nice ad. Seems like Ben Lawrence is the go to guy when it comes to TV spots that call for a ‘we used this product to make this ad’ style shoots. He was also behind the camera for the Australia Red Cross Blood Service campaign ‘We Gave Blood’ that won BMF a swagger of awards a few years back. https://www.youtube.com/watch?v=a3O2L5WO0sU . Nice work Ben.
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The famous AMEX credit card ad where Wes Anderson pays for part of the shoot with a card is much better.
https://www.youtube.com/watch?v=spCknVcaSHg
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Completely different idea Vipper. The Amex ad is pure celebrity endorsement, he doesn’t really pay for anything. In the Virgin ad they paid for every element of the campaign for real. One is celebrity endorsement, the other is an idea. Move with the times my man.
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@ 9. Wes pays for the helicopter with his AMEX. Agree it’s not entirely the same idea. The ‘idea’ in the Virgin ad is better than the actual ad which is a bit flat and boring.
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There is a part in the ad that mentions”the camels don’t take credit cards” and then the guy is told to “send them back” but then at the end, the camel is in the frame. Did they withdraw cash on the credit card to pay for it?
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Am I the only one that gets annoyed that that’s like saying “Hey, I had $1000 to spend on your birthday present so I spent it all on myself and earned a $10 voucher that you can have! Happy birthday!”
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Just noticed, they send the camels back, but there they are in the final shoot. Well, if you’ve brought them that far…
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