Hard Hat Digital wins Leggo’s

Digital agency Hard Hat Digital has won new business in Leggo’s for creating social and mobile channels.

The announcement:


Hard Hat is excited to announce that it will partner with Leggo’s to launch the brand in to social and mobile channels, as well as extending traditional campaigns to the digital arena in 2012.

Hard Hat Digital’s Dan Monheit believes the company’s focus on Digital will strengthen Leggo’s position as a market leader and favourite for families across Australia: “Leggo’s have been ahead of the game in Australia for over 100 years. This is the brand that taught Aussie families how to cook Italian when meat in a can was considered exotic. The brand has so much to share with consumers in terms of expertise, recipes and heritage, and in 2012 mobile and social media are ideal platforms for exactly this.”

Leggo’s Senior Brand Manager Kate Murphy saw a strong fit with the agency, citing digital FMCG experience as a key differentiator: “Social and mobile channels provide a unique environment for Leggo’s to better connect with our consumers so it was important for us to partner with an expert in this constantly evolving field. Hard Hat Digital has demonstrated solid strategic thinking and a seamless approach to execution  that has helped us to bring Leggo’s to life in the digital space.”

In 2012, Leggo’s will continue to leverage its expertise and passion for Italian cooking, reinforcing its position as the category’s go-to brand.

Source: Hard Hat digital press release


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