Hardhat and Lite N’ Easy launch second season of ‘Just good food n’ great results’ campaign
Lite n’ Easy has launched the second round of their ‘Just good food n’ great results’ TVC campaign with independent agency Hardhat to target office workers looking for cheap, fast, healthy food.
The ads targeted the office lunchtime experience to show how its service can avoid the pains of 20 minute waits for salad sandwiches and overpriced and luke-warm food deliveries. It aimed to provide an easy option for workers looking to eat healthy and delicious food on their lunch breaks.
They feature the same crazy trio as the first round of its campaign. One of them depicted the chaos of attempting to make lunch healthy in the short time that workers have juxtaposed with the simplicity of eating Lite n’ Easy.
The other ad showed the difficulty of figuring out which healthy sounding options on fast food delivery apps actually taste good too, juxtaposed with the reliability of Lite n’ Easy.
Jonathan Heath, creative director at Hardhat said: “For some reason, lunchtime at work seems to be fraught with numerous perils – do you go out, stay in, try to be healthy, treat yourself, opt for takeaway or do you dare microwave last night’s salmon to save some money?
“It was such a great opportunity to explore and explode this with our now beloved characters, all the while upholding Lite n’ Easy’s simple but confident promise – offering affordable good food n’ great results with zero fuss, zero hassle and zero chance of an HR incident,” he said.
Simon Northfield, head of marketing at Lite n’ Easy said they’re looking forward to spreading the ‘Just good food n’ great results’ message to more Aussies looking to eat better food and be happy while doing so.
“It’s been exciting to continue working with the Hardhat team and evolve this creative piece to deliver our brand’s mission in a way that resonates with our audiences,” he said.
Credits:
Creative agency: Hardhat
Client: Lite n’ Easy
Production company: Poppet
Executive producer: Nat Taylor
Producer: Elizabeth Malcher
Director: Julian Lucas
Post production: Cutting Edge
