Hardhat and Lite N’ Easy launch second season of ‘Just good food n’ great results’ campaign

Lite n’ Easy has launched the second round of their ‘Just good food n’ great results’ TVC campaign with independent agency Hardhat to target office workers looking for cheap, fast, healthy food.

The ads targeted the office lunchtime experience to show how its service can avoid the pains of 20 minute waits for salad sandwiches and overpriced and luke-warm food deliveries. It aimed to provide an easy option for workers looking to eat healthy and delicious food on their lunch breaks.

They feature the same crazy trio as the first round of its campaign. One of them depicted the chaos of attempting to make lunch healthy in the short time that workers have juxtaposed with the simplicity of eating Lite n’ Easy.