Hahn’s new military-esque marketing strategy for City2Surf beer partnership

PATRICK CROWN-MILLISS

August 3, 2023 8:51

Hahn has announced its battle plans for the second year of its three-year deal as the exclusive beer of City2Surf, including brand new OOH, digital, social, and in-event activation initiatives.

Hahn Beer advertisement for city2surf

It features the ‘Hahn Army’, a contingent of runners decked in Hahn branded uniforms.

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Hahn’s new military-esque marketing strategy for City2Surf beer partnership

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