Hardhat wins the creative account for Victoria University

Hardhat has won the creative account for Victoria University (VU), following a competitive pitch.

The new account will see Hardhat take on all of VU’s integrated marketing, including brand, creative and comms.

Victoria University has appointed Hardhat to its creative account

Last week it was announced that Hardhat had won the the digital experience account for Simply Energy. In May, the agency won the creative account for Tiger Air.

VU director of brand and marketing, Claire Crowley, said that Hardhat was aligned with the innovation journey the university was on.

“VU is excited to be kicking off this new strategic partnership with Hardhat who are very aligned to the innovation journey that VU is currently on. Hardhat really impressed the team with their strategic thinking, innovative creative approach, digital expertise and general passion and drive. We look forward to achieving great things together,” Crowley said.

In 2018, VU launched its Block Model in which students study a single subject at a time over a four-week period, rather than four concurrent subjects over a three-month semester.

Dan Monheit, Hardhat co-founder, explained: “While the entire higher education sector has been busy talking about ‘innovation’, VU has been busy innovating. The Block Model is an entirely different way of serving up a university’s core product, and the results from the first two years have been phenomenal. VU’s willingness and ability to bring about this scale of change speaks volumes about their challenger mentality, their ambition, and the type of organisation they are. We’re thrilled to be on board to help rewrite the rules of what a university experience can be.”


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