Harley Breen’s Taboo premieres to 309,000 metro viewers on Ten

Taboo has premiered to 309,000 metro viewers. It is the second of Ten’s Pilot Week programs to begin its official run, after Kinne Tonight premiered to 392,000 at the end of May.

During Pilot Week last year, Taboo pulled 277,000 metro viewers.

Taboo’s Harley Breen

It was announced in October 2018 that Taboo, Trial by Kyle, Kinne Tonight and Rove McManus’ Bring Back Saturday Night would return to screens after successful pitches during Ten’s Pilot Week which saw pilot episodes of several shows aired to gauge audience reaction.

Trial by Kyle and Rove McManus’ Bring Back Saturday Night have not yet aired.

Overall though the win for the evening went to Seven, with a primary channel share of 25.8%, thanks partly to the ongoing success of Seven News and the AFL.

The first half of Seven News was the most-watched show for the evening with 994,000 metro viewers, followed by the second half which airs as Today Tonight in some cities and aired to 918,000.

The AFL which saw Adelaide vs Richmond on Seven’s primary channel in Adelaide and Melbourne, and 7Mate in Sydney, Brisbane and Perth, drew in 622,000 metro viewers, 341,000 of those from Melbourne.

Masterchef was the most-watched entertainment program with 663,000 viewers. It also topped the three key advertising demographics – 16-39s, 18-49s and 25-54s. The AFL took second spot in all three.

Nine’s most-watched program was Nine News with 880,000 metro viewers, and the channel’s most-watched entertainment program was Hot Seat on 521,000.

Seven took an easy win in the overall metro audiences aged 25-54, holding a 25.2% overall share. It also topped the 16-39s with a 29.0% share.

Outside of the demographics, in the overall audience share, Nine took second spot behind Seven, taking 16.5%, followed by Ten on 12.3% and ABC on 8.7%. Network audience share told a similar story. Seven took the top spot with 38.4%, followed by Nine (21.8%), Ten (18.9%) and ABC (13.9%).

The most-watched multi-channels were 7Mate on 5.3% and 7Two with 4.5%.


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