Harley-Davidson launches social media campaign to capture younger market

June 21, 2016 2:50

Harley-Davidson has taken to Instagram and Facebook with a new illustrated campaign featuring the work of Australian illustrators.

The work by 303 Mullen Lowe steps beyond the traditional work of a bike on the road and instead takes the biker rider into a fantasy-land based on the premise ‘Where will the road take you’.

The panoramic illustrations show gardens of earthly delights, Neptune’s Paradise and a new twist on the roadhouse burger bar.

Richard Morgan, executive creative director of 303 Mullen Lowe, said that the work had been drawn from what young people were sharing on social media.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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