After 37 years, Harold Mitchell to step down
Haro
ld Mitchell – the most significant player in Australia’s media agency world – is finally preparing to step down from the helm of the company he turned into Australia’s largest media buying agency.
Mitchell set up his independent buying shop in 1976, among the first in the world to break away from full service agencies. He later went on to list Mitchell Communication Group on the ASX before it was sold to Aegis Media, making Mitchell one of the global group’s biggest individual shareholders. Dentsu, the Japanese communications giant, bought Aegis earlier this year.
In an interview with Mumbrella’s Tim Burrowes, Mitchell sent strong signals that he will shortly be stepping back from the company whose brands locally include Mitchells, Carat, Vizeum, Vizual Jazz and eMitch. Asked about whether he would be part of the Dentsu culture, the 71-year-old said: “If I was 30 years younger I would… sadly it won’t be me.”
Mitchell said he intended to take up chess and learn a new language.
Blimey. I suspect his presence will still be felt in the media world for some time to come.
Vale Harold.
(I don’t work for any of the companies associated with Aegis Media). Thank you for giving Australian Independent Agencies the confidence to take on the Multi-Nationals and WIN (pre-Carat/Aegis of course) and for proving that loyalty to staff and business success can go hand in hand. There’s a lot of people batting miles above their average directly thanks to Harold… Thank You
I smarter person than me should explain why no-one has commented on this story. No vitriol. No thanks. No nothing.
A wonderful career and contribution, well down Harold
I’m with you Dez. This is equal to Fergie leaving MU yet mostly no comment. For me anyone who founds a company, creates hundreds of jobs, develops many future leaders and makes truck load of cash while they’re at it deserves a lot of respect. Well done that man.
Very few people understand how significant the Mitchell Foundation is and how committed Harold is to philanthropy. As an ex-staffer I can honestly say I was surprised how well he treats staff especially when they need a hand.
Harold is a non drinker who encourages partners to come to parties because his theory is that people are less likely to misbehave when their partner is close by. So the parties may be a little daggy but there is method to the dagginess. And hence why you don’t hear a lot of the same scandals engulfing his companies that you hear from many others. The culture at his companies comes from him and is quite unique in this market. Hard work, but no show ponies.
As to Harold stepping down…he’s said that before. I’ll believe it when I see it.