Harpers Bazaar Australia returns to newsstands today
Harper’s Bazaar Australia today hit the newsstands along with the relaunch of its digital platform, harpersbazaar.com.au and @bazaaraustralia.
The 200-page inaugural issue under Switzer Media & Publishing features Nakkiah Lui on its cover. Lui shares with Harper’s Bazaar her journey about writing her own narrative, her challenges and her new comedy about Ivanka Trump. The shoot was styled by the magazine’s new creative director, Jillian Davison.
Due to the COVID-19 pandemic and plummeting ad sales, Bauer Media, now Are Media, announced in July last year that the magazine, along with seven other titles were being closed.
In June, Hearst Magazines International announced that Harper’s Bazaar would relaunch its glossy magazine in Australia, lead by Switzer Media & Publishing, who also announced that Eugenie Kelly would take the helm as editor-in-chief.
In new sections, “My Life – My Style” – international fashion stylist Grace Lam, an advocate for sustainable fashion is profiled by Lauren Sams. “Bazaar at Work” will tell the story of highly accomplished women in various industries and for the first issue will feature Pip Marlow, CEO of Salesforce Australia & New Zealand.
Nakkiah Lui Harpers Bazaar October 2021 cover
Switzer Media’s publisher, Maureen Jordan, said: “Our choice for the cover was very considered and for our first issue, it was important to break from the past and feature someone who not only is inspirational but who will resonate with a broader audience. The new Bazaar as we see it, will embrace women from all walks of life.
“There is a real sense of achievement in putting the first issue to bed during COVID-19, and one that was not without its challenges but that has strengthened a hugely collaborative team that we will continue to boost and evolve. I’m equally thrilled by the support from all major fashion, jewellery and beauty brands and their support has been really heartening.”
Harper’s Bazaar’s creative director, Jillian Davison, said it was important to show Lui embodying her powerful femininity, and clearly and firmly places Harper’s Bazaar at the forefront of celebrating strong women.
“We chose photographer Bec Parsons to capture Nakkiah Lui with her female gaze and it sends such a positive message for advancing the scope of the types of women we should expect to see on luxury fashion magazine covers. It was intentionally shot outside in the hard, direct Australian sunlight— a light you can’t hide in! — which brings a great power and honesty to the image. The image is at once sublimely elegant but also poignantly confronting in its gaze: you feel Lui’s humanity and that she has an important message to share.
“Harper’s Bazaar will define style for the Australian woman: the magazine will house the strongest stylist talent and the most exciting modern voices in photography and fine art on its pages,” explained Davison.
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Harper’s BAZAAR Australia
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Switzer Media & Publishing
