4BC Brisbane moves to 882AM in frequency swap with 4BH
Nine Radio is moving News Talk 4BC Brisbane to a new frequency, in a switch with greatest hits format sister station 4BH that will see 4BC changed over to 882 AM.
In turn, 4BH will switch over to 4BC’s current frequency, 1116 AM, with the changes effective from Friday, 8 October at 8:08am. Nine Radio says the move will enhance the listening experience for its talk radio audience.
The 882 AM frequency has been occupied by heritage brand 4BH since early 2020, when Nine Radio axed the Macquarie Sports Radio format on AM frequencies across Sydney, Brisbane and Melbourne.
Have you heard the news?
We're moving to a new home on 882AM!
Moving down the dial will give a clearer listening experience for Brisbane.
Join us on the move at 8am October 8! pic.twitter.com/niSOe5QQwV
— 4BC Brisbane (@NewsTalk4BC) September 19, 2021
4BC content manager, Max Dudley, said: “We have made the decision to move 4BC down the dial to 882 AM to enhance the listening experience of our loyal talk radio listeners. Whether they’re on the move, at work, or listening from home, audiences right across the south-east will now have better access to our live and local programming throughout the day.”
Nine Radio has launched an awareness campaign for the 4BC change ahead of the 8 October switch date, including on-air promos featuring 4BC breakfast host Neil Breen, as well as a print advertising campaign. From the launch, 4BC will then run a cash competition giving away $882 every day.
4BC’s local lineup was previously bolstered by Sofie Formica in afternoons, joining Been on breakfast, Scott Emerson on drive, Peter Psaltis hosting Wide World of Sports, and Bill McDonald and Spencer Howson rounding out the lineup on weekends.
4BC Print Ad
Dudley added: “Over the past 18 months we have demonstrated that Brisbane wants and will tune into live and local talk radio. The combination of Neil Breen in breakfast, the one and only Ray Hadley in mornings and now Sofie Formica in afternoons, followed by Scott Emerson in drive, rounds out our day and gives 4BC a clear local perspective that speaks to Queenslanders.
“We are excited by these changes, which are all about expanding our voice in Brisbane. The change to 882 on the AM dial is an important step to making us easier to find. But equally, we recognise that today your smartphone is also a radio, and we are seeing a growing number of people live streaming 4BC from the app.
“In August live streaming was up 10 per cent month on month. Regardless of how people listen, the goal of our 4BC presenters is to speak up for the people of Brisbane and their issues and needs.”
Got a tip?
Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
Linkedin