Harrolds launches Spring Summer campaign to highlight womenswear offering

Australian luxury department store Harrolds has launched its Spring Summer campaign just weeks after it announced it will feature women’s brands for the first time in Melbourne.


The Spring Summer campaign follows Harrolds Melbourne’s announcement they will offer womenswear.

While Harrolds offers both male and female clothing across its other stores in Australia, the Melbourne store previously exclusively carried menswear.

Created by branding agency 3 Deep, the latest campaign showcases luxury brands including Stella McCartney, Neil Barrett, Manolo Blahnik, and Stone Island.

The campaign features models including Tae Eun, Leila Nda, Cate Underwood and Irina Djuranovic in a silver box-like structure as they showcase brands including Tom Ford, Balmain and Alexander Wang.

Harrolds’ Spring Summer campaign will run across print and social.


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