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Music streaming platform Pandora pitches media account

Music streaming platform Pandora is reviewing its media account, putting incumbent agency Bohemia on notice, Mumbrella can reveal.

Pandora

A Pandora spokesperson told Mumbrella: “Following substantial growth in the Australian market and the transition to new, exciting business models such as on-demand, Pandora will review its supplier partnerships to ensure successful in-market activity and implementation. The review is well underway and an announcement is due shortly.”

Brett Dawson, managing partner at Bohemia, told Mumbrella: “We have been working with Pandora for over 18 months in an integrated model including strategy, creative development, media, direct response and content. We enjoy the relationship and our work has exceeded every target set, delivering Pandora significant growth. We have just received an RFP on advice that all supplier relationships are under review due to what’s happening in the US. We are under contract until December 2017 so we will continue to focus on our growth mantra while this process takes place.”

It is unclear if Bohemia will take part in the pitching process.

The pitch follows a lacklustre year for Bohemia, with the agency most recently losing the Quick Service Restaurants, which includes Red Rooster, Oporto and Chicken Treat, media account which went to Mindshare in December 2016.

Prior to this the agency lost the $20m Vodafone account to Group M in July 2016, which followed on from Lion alcohol and beverages moving its $54m account away from Bohemia just a month earlier.

During the year the agency also saw Marc Barnett depart after less than a year to join Malaysia-based SVOD service, iFlix.

The agency’s website lists its clients as Caltex, CSR, Twitter, taste.com.au, news.com.au, Ubank, and Youi, amongst others.

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