Harvey Norman attack ad censored by Commercials Advice
An ad for the pressure group Get Up Australia, which pastiches the advertising of furniture retailer Harvey Norman to attack its environmental credentials, has been censored by Commercials Advice.
http://youtu.be/7ZSRLbRQVHk
The ad was withdrawn over fears it would expose free-to-air TV stations to legal action.
The Get Up Australia’s website encourages visitors to ‘share the ad they don’t want you to see’.
Could we look into having a law passed banning incessant yelling from all lowest common denominator TVCMs?
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Production values are a bit too high for a Harvey Norman spot, aren’t they?
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I like the sentiment but too the ‘alternative’ of using Aussie Plantation Timber or Recycled Timber needs to be brought in earlier. Feels a bit tree-huggy and the average Today Tonight viewer will tune out. Also forgot to mention that manufacturing in Australia will help Aussie jobs.
GetUp shouldn’t be preaching to the intelligent who already care about climate and the environment, they should help shift middle-Australia’s opinion.
Regardless I’ll still share on Facebook and Twitter. Erry little bit helps right?
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Harvey Norman spends hundreds of millions on advertising in Australia, so I am guessing that will give Gerry and co some clout to enforce a ban on this advert.
– Ooh no that wouldn’t happen now would it..?!
Imagine if Harvey Norman, didn’t advertise at all and they sorted out their crap website, whilst reducing their prices – people might by his products then…
The revolution is about decent products, at a competitive price…
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I wonder if they made the decision to target Harvey Norman specifically because they know Gerry Harvey will react – case in point his appearance on Sunrise this morning counteracting the claims and pushing the blame onto the government (was half listening while getting dressed). Get Up gets good exposure that they clearly aren’t going to get through advertising on TV…
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The naive idealists are back… and they’re organised!
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‘Expose FTA stations to legal action’… from who? And for what?
Surely it’s far more about the FTA networks being fearful of alienating one of the country’s biggest spending advertisers.
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Clever marketing ploy to create an ad that gets banned. That’s never been done before…On the positive, this might influence Harvey Norman to use local suppliers who are environmentally aware.
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Surely cutting down trees, turning them into furniture (ie storing the carbon) and then planting new ones is actually a positive contribution to the carbon reduction effort?
It’s counter-intuative but if you try and name a totally carbon neutral fuel, most people wouldn’t think of burning wood that you chop down yourself, but so long as it’s replanted, it’s true.
I can’t say I know what type of forests are being cut down in Australia, but I can safely bet it’s not old hardwood forests.
http://www.nafi.com.au/site/aboutForestry.php
I’m absolutely no fan of Harvey Norman in any way shape or form, by the way, but let’s not start frothing at the mouth about it.
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When trees are cut down and the wood is used (say in furniture) the carbon remains captured. If the forrests are sustainably harvested (ie replanted with same species, managed to protect endangered specie environments, not cutting old growth trees, etc) then more carbon is actually captured as you have the wood products (retaining carbon) and the new trees extracting carbon from the atmosphere. Actually trees absorb more carbon in their first 10 years of growth than later in life.
Without knowing the forestry practices of where this wood is sourced this ad is potentially very misleading.
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Even more strange when Commercials Advice (i.e. Free TV) specifically states it “does not provide legal advice to advertisers” – they’re a classifier only
http://www.freetv.com.au/content_common/pg-cad.seo
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Not sure Australian manufacturing is viable. This group is off with the fairies. Get up needs to get real or and get a clue. This tree hugging propaganda is not helpful and cheap. As for the idiots on this blog. Imports i’m sure make up for a big portion of our livelihood.
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Not being aired seems to have done this ad wonders, surely there is no way Get Up could ever afford to buy this much publicity normally….
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I would like to see an excerpt of this ‘ban’. I got the email direct from Get up and noticed they didnt provide any evidence of this ban or what grounds it was banned on. From the sounds of it, they were advised not to air due to risk of being sued – but that’s not really being banned is it.
Cmon guys. If you want Get Up to be taken seriously you need to cover your butt and don’t just sound like ranty leftys. I want to see you make some real change, but you have to try a bit harder to do things correctly.
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Fact. Hardly Normal is a first rate Australian bogan.
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This is a furphy on so many levels.
Am I right in thinking I saw some indication that GetUp may have links to George Soros?
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@AdGrunt….
You mean this – http://www.menzieshouse.com.au.....ralia.html
Not exactly an unbiaised source, but seems better researched than “OMG THEIR CUTTING DOWN TREES SAVE TEH ANIMALS ITS UNAUSTRALIAN AND WARMS THE EARTH”.
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So if the editors here censor the comments, how are we supposed to trust them, oh that’s right, we can’t…
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Adgrunt, search on google for seek pleasure avoid pain to learn more about getups history… I did post it here, and it was published, for 12hrs or so, but the com met has mysteriously vanished…
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I am sorry, but so many of you seem to be jumping on the bandwagon of saving the planet. It appears you all seem to want scientists to come up with some magic device that will give cheap green unilmited energy. You want to stop climate change. I ask you this. How can you stop climate change, on a planet that tilts on its axis, while spinning as it rotates around the Sun that is prone to sunspots and other ‘natural’ activities? How in the world can you stop how the tides change and continental drift? Why is it the more education is provided, there seems to be a severe lack of common sense. It amuses me how we humans scurry around the world trying not to leave a carbon footprint when one super volcano could easily blow and wipe out everyone.
Just think of this. No matter how bad we humans screw this planet up, no matter how many animal species we wipe out, no matter if we wipe ourselves out, the planet earth will heal.
As for global warming(which was all the rage till 2 years ago when it was found that the planel is cooling), let me ask, does a plant grow better in a freezer or a greenhouse?
Why is it that if you dont believe all the drivel the government and self interest groups like Get UP!, you are looked at as a dissident and a trouble maker. Why is it that when some loud mouth with an agenda to tell everyone how the should should be, so many lemmings jump mon without finding the facts?
I may seem to be the only voice in opposition, but really, why do so many believe in so few. Perhaps environmentalists will replace religion with the same zeal and disregard for opposition as we humans seem to have do so much of in the past.
Basil
PS I want to inform you ignorant people that wood can be grown from new trees when planted. Unlike oil, it is a renewable source of energy and it has been around since mankind got up on 2 legs and started walking the earth. How many of you self righteous greenies out there run you air conditioning at home or at work?
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Never let facts get in the way of a good scare campaign. It worked well for the nazis…
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Amazing Basil.
Let’s think this through. Trees are really good at taking carbon-dioxide out of our atmosphere by converting it into carbon (wood) and releasing oxygen (good for us humans to breathe). Let’s also not forget that it is 0.04% of our atmosphere so it doesn’t take much to make a big change. Now if you have ANY doubts as to how important trees are to this concentration simply look at the fluctuation by each hemisphere that perfectly coincides with each spring and autumn.
Now just ask yourself … are there more trees on the planet today than when there was (say) 250 or 500 years ago. Now ask are there more or less people on the planet over this same period. We simply can’t sustain the rate of reduction in our forests.
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Some will, some won’t be aware that coal is burnt trees…
Imagine the fire that raged to form all of our coal deposit’s…
Ah hum, that aside, we truly, seriously, urgently need to plant more tree’s – everywhere!!!!!!!!!!!!!!!!
Harvey Norman? As a result of the campaign that dear Gerry started, I now will not ever use his stores, nor drink in his watering holes.
Many of my friends feel the same.
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