F.Y.I.

Hatched continues working with Bapcor as its media agency of record

Hatched has been reappointed as the media agency of record for Bapcor.

The announcement:

Following a competitive pitch, Hatched has been reappointed by Bapcor as its media agency of record.

With 5,000 team members in more than 1,000 locations across Australia, New Zealand and Thailand, Bapcor Limited is Asia Pacific’s largest provider of vehicle parts, accessories, equipment, service and solutions. The business encompasses brands such as Autobarn, Autopro, Midas, ABS & Opposite Lock.

Bapcor first appointed Hatched back in 2017 and following Bapcor’s regular contractual review cycle, the agency will continue to deliver all media services including strategy, planning, buying and digital media.

Bapcor retail general manager – marketing Simon Davenport said: “It’s critical to ensure Bapcor is effectively engaging with existing and emerging audiences more effectively than our competitors. Hatched is the right partner to enable us to achieve this ambition. The agency’s strategic planning approach and tech solutions like HatchediD will allow Bapcor to optimise the consumer experience and, in turn, commercial returns through personalisation.”

Hatched’s identity solution HatchediD launched last year and will be utilised to help Bapcor better reach existing and new audiences, drive engagement and effectiveness. It does this by taking Bapcor’s first-party data and enriching it through large-scale strategic data partnerships. This enriched data is then managed and leveraged with LiveRamp’s proprietary technology.

Hatched general manager Rebecca Den Braber said: “We are thrilled to extend our partnership with Simon and his team. Their collaborative spirit and clear vision continue to make for a highly rewarding partnership. We’re looking forward to driving even greater success in the coming months.”

The reappointment follows Hatched recently taking on media duties for RACGP – the Royal Australian College of General Practitioners.

Source: Hatched

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