Hatched gives insights into Open House event

Hatched hosted an open house event at its Melbourne office.

The announcement:

Independent media agency Hatched welcomed media partners with an Open House at its Melbourne headquarters.

Hatched Open House cracked Hatched open to update valuable media partners on the agency and its clients’ plans for the coming 12 months.

In the style of a school fete, teams from across the business created interactive stalls to showcase client businesses and give media partners a first-hand taste of what they are all about.

Client experiences included a Forty Winks bedroom, Moose Toys games, Anthem musical show ticket giveaways, Reece pong, Conga Foods and Mission Foods foodie stalls, as well as bobbing for ducks with APT Luxury Travel giveaways.

From the agency side, media partners got to experience a digital data and tech ‘lab’ set up, while the Hatched strategy, planning and effectiveness team challenged partners to “pick-a- brain” or pitch their best idea.

Hatched CEO Stephen Fisher said, “Hatched Open House was an opportunity to bring our partners together to get closer to us and our clients and to foster relationships. More than that, it was a way to say a huge thank you to our partners on the media and platform side, something we probably don’t do enough.

“Our business, and this industry, have always been about people and relationships, and that’s not going to change. With our collective focus to innovate with technology, it’s worth reminding ourselves that nothing beats getting real people together to connect. An amazing bunch of partners came along to hang out with us, hear about our plans and what our clients are up to – even the tech and platform companies sent some of their real people!”

During a presentation to partners including Seven, Nine, News Corp, JCDecaux, Foxtel, MiQ, Civic Outdoor, Nova, ARN, Nexxen, Mamamia, Cartology, QMS, Val Morgan, SCA, Ten, Revolution360 and The Trade Desk, Fisher highlighted the importance of communication.

He said: “We made a pledge to get in front of each other in the real world more. To be more open and accessible, to pick up the phone more, have more face-to-face meetings, to lean into creativity, ideas and innovation, and respond in more timely ways. Pretty simply, we pledged to be better all-round partners.”

Following the success of the inaugural event, Hatched Open House will return in 2026.

Source: Hatched