Hatched picks up digital and media duties for GPT

Property company GPT has appointed independent media agency Hatched following a competitive pitch.

The new win will see the agency handle full-service digital and paid media across the company’s retail portfolio, which includes 11 “high-quality” shopping centres across Australia.

Hatched will work with the GPT retail team to deliver communications strategy, planning and buying media across channels including offline, search, display, programmatic and social with a localised approach for each of the Group’s centres nationwide.

GPT general manager marketing, campaigns and content, Paul Mansfield, said: “Hatched won us over with a combination of media nous and their no-nonsense approach. We’re delighted to be working with them and look forward to the year ahead.”

Hatched Sydney managing partner Cat Edghill said: “We’re excited to put our media smarts to work to help drive footfall for GPT’s national portfolio of diverse retail destinations. Given our retail credentials, GPT is the perfect client for us. Most importantly, the team shares our desire to work in true partnership which is what we’re all about.”

Hatched has added a number of new clients in recent months, including B-Corp toilet paper brand Who Gives A Crap and online bookstore Booktopia.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.