Havas acquires health communications agency Bastion Brands
Havas Group has acquired Bastion Brands, an independent health communications agency, incorporating it into its Havas Health & You (HH&Y) health network.
Bastion Brands has been a strategic partner of HH&Y since 2019, servicing clients across the business.
Simon Davies
With offices in Melbourne and Sydney, Bastion Brands has an approach of blending ‘science and emotion’ in its communications solutions targeting health care professionals.
“Bastion Brands is recognised for delivering significant and meaningful results for its strong client base of leading pharmaceutical companies across the world,” said Yannick Bolloré, chairman and CEO of Havas Group.
“Adding its capabilities to our global Havas Health & You network will provide specialized health communications for both that region and our clients globally. Bastion Brands also complements fast growth within our health PR business Red Havas in Australia, and we’re thrilled to officially welcome the Bastion Brands team to our Group.”
“We are delighted to be joining the Havas family. The strength and momentum within Havas Health & You will help us accelerate our strong growth in Australia,” said Simon Davies, founder and CEO of Bastion Brands.
“Now with access to and support from the Havas network, we will be able to offer deeper and broader services to clients, globally developed insights and specialised health products, and even more exciting learning and growth opportunities for our staff.”
As part of Havas Group, Bastion Brands will add branding representative of Havas Health & You and work closely with partners across the network to integrate its business into projects across the region.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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