Havas activates DoubleVerify’s ad measurement across client campaigns

February 15, 2022 10:07

DoubleVerify, a software platform for digital media measurement, data and analytics, today announced that Havas Media Group has become the first media agency in Australia to activate DV’s Authentic Ad metric as the default measurement currency across client campaigns.

Havas media group will implement DV Authentic Ad Measurement across every client, every campaign and every channel by default, though clients may opt out, if desired.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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