Former Cummins & Partners CEO, Chris Jeffares joins production company Safari

Chris Jeffares, former CEO and founding partner of Cummins & Partners joined content production company Safari. This came a year after it was revealed he would be splitting his time between running the agency and working at his family brewery, Stomping Ground, later shifting his full focus to the beer company.

After leaving the agency he was then replaced by Kirsty Muddle, who also left shortly after to join Dentsu as creative CEO.

Jeffares joins the lifestyle production company as partner

He now joins the adventure, lifestyle, and tourism production company as a partner, having worked with the founders, Andrew Englisch and Nigel Camilleri previously while at his former agency.