Havas Group to deliver transparent client facing programmatic solution

Havas Group has launched a new programmatic solution to give clients visibility and control over their campaigns.

The announcement:
Havas Group announces the launch of a game-changing programmatic solution that gives clients complete visibility and control over their campaigns: Client Trading Solution (CTS). CTS is a client facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place.

Dominique Delport, Global Managing Director, Havas Group states:
“When you consider that 75% of Marketers say that they are concerned by the level of transparency in programmatic*, Client Trading Solution is a significant breakthrough. For the first time, we have an offer that gives clients full visibility and control. This innovative, platform gives brands full visibility on costs, investments, outcomes and ROI, across trading desks, DSPs, inventory, providers, marketplaces. Any advertiser using it can see exactly what’s behind all programmatic solutions, with complete transparency allowing us to work hand-in-hand with our clients to build the best strategies for their business.”