Havas Labs, YouGov study reveals maybe the Aussie mateship has sailed

A generational divide among Australians has put traditional values like mateship at risk of extinction, a new research report into Australian Values by Havas Labs (the research division of the Havas Australia Creative Group) in partnership with YouGov has found.

The Australian National Values in 2022 study revealed long standing traditional Aussie values that hark back to the 1930s and ’40s are not nearly as important as they were to past generations, as a shift to a more progressive modern mindset among the Australian population takes hold.