Havas Media opens Melbourne office ahead of bigger push next year

Havas MediaMedia agency Havas Media has launched a Melbourne presence ahead an expected push into the city in 2015.

“We have officially opened the doors to Havas Media Melbourne,” Mike Wilson told Mumbrella.”Obviously we  have Havas Worldwide and The Red Agency are already there and this is us as part of year one of our start operation incorporating Havas Media into the Havas ‘village’.”

Wilson said the initial media operation was small with Guy McGechan, performance director for Havas Media, coming across from the UK to run the Melbourne operation which at the moment is focused on Havas Media’s American Express business.

“Guy is looking after the American Express performance business that we have,” he said. “The plan will be to use that as a bridge head to talk to other clients in 2015.”

Since its launch at the end of last year Havas Media has announced a number of wins including OneShift, Douwe Egberts, Paypal and Goodman Fielder and now has some 27 staff.

Nic Christensen 


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