Havas Red picks up new Australian PR account
Following a competitive tender process, Havas Red has been named the PR agency of record for PagerDuty in Australia.
The agency has been tasked with amplifying awareness of the PagerDuty Operations Cloud, elevating its presence within the Australian market, and executive visibility.
Described to “transform critical work for modern business”, PagerDuty is a global leader in digital operations management.
It integrates with tools to transform data into real-time insight and action. According to its website, “PagerDuty’s machine learning algorithms automatically reduce noise and create context & recommendations so you can focus on the events that matter”.
“We were impressed by Havas Red’s strategic approach and creative vision during the pitch process,” said Amberly Janke, senior manager, global PR at PagerDuty.
“It was their passion for storytelling, an impressive client roster, and above all – the team’s ambition for our brand, that influenced our final choice.
“As we navigate a critical growth phase for our company, re-engaging our efforts and customer focus in Australia, we are confident our partnership with Havas Red will not only elevate our brand positioning but also help foster meaningful engagement with our Australian customer base and the media,” she added.
Havas Red Australia’s head of corporate and innovation, Myrna Van Pelt, said: “It’s a privilege to work with a brand like PagerDuty, known for its groundbreaking operational cloud innovation and impressive growth trajectory.
“We are committed to contributing our part in their success, partnering closely with the PagerDuty comms and marketing team to drive renewed awareness and growth in the Australian market.”
The agency’s Australian CEO, Shane Russell, added: “Winning PagerDuty is testament to the people, strategy, and innovation we bring to corporate and B2B communications
“Over the past year we’ve added many ambitious B2B clients that we’re supporting with strategy, media relations, crisis comms, thought leadership, executive visibility, social media, and more. We’re excited to help PagerDuty deliver a sustained presence here in Australia,” he said.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Amberly Janke
communications
corporate comms
Havas
Havas Red
Myrna Van Pelt
PagerDuty
PR
Shane Russell
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