Kayo and Stan rising, Prime and Disney+ falling: The Australian streaming market in 2024
Australians are flocking to Kayo, Stan, and Paramount+, but leaving Disney+ and Amazon Prime, according to Kantar’s new data on streaming habits in the local market.
The latest Entertainment on Demand data on the Australian video streaming market covers the first three months of 2024.
During that time, advertising-based video on demand (AVOD) services have risen, with 16.6% of households choosing a cheaper ad-supported plan, compared to just 9.2% a year prior.
Prime is probably my number one service at the moment for usage. Almost all their shows are right up my Action/Fantasy/Sci Fi alley.
Fallout, The Boys, Invincible, Mr & Mrs Smith, Wheel of Time, Gen V and Reacher have all become must watches in my household.
I even enjoy most of their movies, big dumb popcorn action though they are. Road House was great fun.
And if Mike Flanagan can adapt the Dark Tower properly, they’ll have a massive hit on their hands I reckon.