Havas Sports & Entertainment partners with TEG Analytics

Havas Sports & Entertainment has announced a new partnership with data science provider TEG Analytics.

The new partnership will give marketers insight into how their audiences are spending money within the world of sports, entertainment, film, music, TV and the arts.

Andrew Reid from TEG Analytics and Francis Coady from HS+E

Customer insights such as data matching, audience definitions, customer profiling an analysis will also be made available through the partnership.

Genome Live, TEG Analytics’ customer attribute analyser, will be marketed through the partnership, mapping the entertainment preferences of Australians.

Geoff Jones, CEO at TEG, said: “Data is now at the epicentre of marketing and that’s why our Genome Live product is such an exciting development for marketers and brands across the spectrum. It provides a unique insight to what excites, engages and motivates consumer behaviour and choices.”

Francis Coady, general manger of Havas Sports & Entertainment, said: “Through access to Genome Live, we will be able to give brands and rights-holders exact information on where customers are focusing their spending across the entire sport and entertainment landscape and give them the capability to adapt their marketing strategy to best engage these individuals.”



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