Have Faith – it’s Rosella… packaged up for a new generation
Rosella has made the transition from canned soups to the environmentally positive Tetra Pak cartons.
The announcement:
It’s been an iconic, much loved Australian brand for over 125 years and now Rosella is looking to expand its reach to a whole new generation of soup lovers.
Just another example of green-washing. Terrible idea to switch to tetra pack, there is no infrastructure set-up to recycle them in Australia, so its staight to landfill for this bonded plastic & aluminium contaminated material. Better off sticking with their cans that could have been recycled!