Hayley Lewis is the face of Special K website

Olympic swimmer Hayley Lewis is the face of myspecialk.com.au, a weight management website spin-off of Kellogg’s cereal brand Special K.

Lewis will not feature on packaging of Special K, but will appear in ads – created by JWT – to promote the website on TV, in magazines and online.

The idea behind her connection with the website is to develop an excercise plan and host a series of motivational videos to help people with new year’s resolutions.

The website goes live with content from Lewis on December 26.

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