HBO Max appoints Australian social media agency
HBO Max
Vayner Media has been appointed the social media agency for HBO Max in Australia.
Warner Bros Discovery launched the HBO Max streaming service into Australia in late March, and has handled its social media presence in house.
Ashleigh Bruton, head of social for HBO Max Australia, said, in that time, the streamer has “cultivated a highly engaged social community of the most incredible fans”.
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She continued: “As we move into the next phase of HBO Max, we’re excited to build on that momentum and continue to expand our online presence.
“When we met with the VaynerMedia team, they impressed us with their ideas for blending creativity, culture and conversation, and we’re looking forward to bringing that to life across our social marketing.”
Karen Coleman, country manager at VaynerMedia said in a media release “the entertainment world is the ultimate stage for consumer connection, and we’re ready to redefine how stories are told, shared, and experienced on social, bringing fandoms deeper than ever into the worlds and characters they adore.”
Vayner Media Australia opened in 2021, and works with Pepsico, Meta, and Asahi.
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