HCF campaign compares Australian health to the rest of the world

January 16, 2017 1:06

Health Fund HCF has launched a new brand positioning highlighting how poorly Australian health, life expectancy and sports participation rates compare with the rest of the world.

New HCF campaign compares Australian health poorly with other nations.

The work by The Glue Society highlights how the Swiss have a longer life expectancy than Australians, while a higher percentage of people in Britain swim regularly.

The campaign is the first stage of HCF’s new position, “HCF Health Intelligence” and will run across TV, digital, mobile and out of home.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

HCF health Insurence M

4 COMMENTS

Darryl 16 Jan 17

I love comparisons. But the swimming one is a bit flawed. The difference of 32% and 33% is reliant on respondents clicking ‘swimming’ among another 27 options. This is hugely reactive, inviting answer fatique or answer inconsistency (how many should I tick?).

The asthma one is interesting. I would also expect Swedes to live longer 🙂

User ID not verified.

Turnip 17 Jan 17

Darryl,
Who’s talking about Swedes?

User ID not verified.

Darryl 18 Jan 17

My sub-editor is talking about Swedes.

User ID not verified.

belinda blooman 17 Jan 17

Stills photography by Damian Bennett @ Union Management

User ID not verified.