‘He basically said that he hates marketing’: How Robbie Brammall landed the MONA gig with David Walsh

When Robbie Brammall sat down with billionaire and the owner of the Museum of Old and New Art (MONA) David Walsh about taking on the head marketing role almost a decade ago, he couldn’t have prepared for the conversation they had. Here’s what happened.

Appearing on a new episode of Mumbrella’s one-on-one podcast series, Brammall – who announced his departure from MONA last month after eight years – discussed meeting Walsh for the first time in Salamanca in Tasmania about becoming the director of marketing and communications.

“He basically said that he hates marketing,” Brammall recalled to host Neil Griffiths.

“‘It’s the worst job in MONA, marketing’s a snake eating its own tail.’ He said, ‘But you’re going pretty well, that’s why you’re in the interview.’