‘He is supremely talented’: Connecting Plots hires managing partner for social offering
Connecting Plots’ has welcomed former TBWA\Eleven and GROUND talent, Kent Pearson, to lead its social offering, a.glo.
In an effort to expand a.glo into an always-on social, influencer, creator and content offering, the agency has appointed Pearson as manager partner.
He brings nearly 20 years of industry experience to the role, having previously served as Eleven’s head of social and content strategy, GROUND’s managing partner, and Edge’s integrated planning director, among other roles.
He will be tasked with utilising social and influencer to drive brand growth and sales for clients, going beyond typical influencer marketing.
Kent Pearson
“I’m thrilled to be joining the team during this exciting time for the business,” Pearson said of his appointment.
“Tom [Phillips] and Dave [Jansen] have built a great reputation for social that delivers genuine business impact and I’m excited to bring my expertise to build upon that specialist social and content offering further.”
The agency has unveiled a new influencer offering, designed by Pearson, called ‘Glow Up, Glow Out’, which applies marketing science and full-funnel thinking to influencers and content creators, to achieve long-term brand effects and short-term goals.
The product has already been rolled out to a number of Connecting Plots’ clients, and joins always-on performance creative and media, social media management, channel specific creative, and other capabilities available from a.glo.
Tom Phillips, co-founder and CEO of Connecting Plots, said: “As a business, we have a strong track record in growing our clients’ businesses in digital and social channels – it’s how we started.
“As influencers grow, we’ve recognised the need to apply the same rigour you would to any advertising or marcomms and have the best specialist talent leading the charge.
“Kent has a reputation for his technical understanding and strategic know-how. He is supremely talented in connecting influencer and content creator activity to business impact.
“We are beyond excited to have him join the team and grow the a.glo offering further,” Phillips concluded.
The news comes shortly after Connecting Plots’ head of integrated strategy and planning, Tim Collier, departed after over six years at the agency. He has moved to cummins&partners as head of strategy.
The agency named Craig Page as Collier’s replacement.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
A.glo
appointment
Connecting Plots
Craig Page
influencer
Kent Pearson
social
Tim Collier
Tom Phillips
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