The Rock launching his tequila in Australia

Can you smell what The Rock is distilling? Teremana Tequila, founded by Dwayne “The Rock” Johnson, has partnered with Mast Jägermeister and Spirits Platform to launch in Australia.

Teremana Tequila first launched in the US back in March 2020, and last year sold one million nine-litre cases within a 12-month period, a record for premium spirits.

Teremana has also won over 17 leading spirits awards, including gold medals at the San Francisco World Spirits Competition and gold in The Spirits Business Tequila and Mezcal Masters.

From next month, the brand expands into Australia, which Mast Jägermeister, exclusive distribution partner and co-owner, calls one of the world’s fastest growing tequila markets.

“When I created Teremana, I was determined to create a tequila that is absolutely delicious, high quality and accessible to all, and I’m proud to say we achieved that,” says Johnson.


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